Don't miss your chance to experience the critically acclaimed Eternalising Art History, a ground-breaking exhibition of digital counterparts of six treasured Italian masterpieces, certified on the Blockchain and recreated as physical reproductions of the original works. Produced in partnership with major Italian Museums, including the Uffizi Gallery (Florence) and the Pinacoteca di Brera (Milan), the works on display are faithful digital counterparts to the original paintings, authenticated and painstakingly reproduced in microscopic detail.
Eternalising Art History features iconic works, many of which have never been seen in the UK, by Italian Masters Leonardo Da Vinci, Caravaggio, Raphael, Modigliani and Francesco Hayez. Each work has been produced as a digital limited edition of nine, and is displayed in a custom screen, bordered by an exact replica of the original frame handcrafted by the authorised institutional conservator in Tuscany. 50% of sales will go directly to the Museums' conservation efforts, ensuring the preservation of the original pieces for future generations, and repositioning the role of the collector of as not just owner, but active patron.
We invite you to watch an engaging talk between art market journalist, Georgina Adam and speakers; Misan Harriman (Chair of Southbank Centre), Serena Tabacchi (Director & Co-founder of Museum of Contemporary Digital Art), Guido Guerzoni (Professor of Cultural Management at Università Bocconi, Milan) and Carlo Francini (Head of UNESCO World Heritage Centre, Florence). Together they discuss the rapid evolution of digital art - its integration into the physical art world and what effects that will have on collectors, institutions, the art market and the environment.
"For the first time, using blockchain technology, Unit and the digital art platform Cinello have created digital counterparts of six Italian masterpieces by blockbuster names such as Leonardo, Raphael and Caravaggio.
Where non-fungible tokens (NFTs) alone are not democratising the art world as once promised, this marriage of digital technology with a physical counterpart creates digital permanence and increases accessibility to historical art.
As a viewer of Caravaggio’s Basket of Fruit, or Raphael’s Madonna of the Goldfinch, you are not intimidated by the grandeur attached to a masterpiece in a pseudo-sacred space. The exchange feels more like an intimate conversation."
Gif: Eternalising Art History: From Da Vinci to Modigliani, Exhibition Walkthrough, 2022. Images: 1. Eternalising Art History: From Da Vinci to Modigliani, Exhibition Install shot, 2022. 2. In Discussion with Georgina Adam, Panel Discussion video, 2022. 3. Leonardo da Vinci: Ritratto di Musico (Portrait of a Musician), Conceived in 1490, digitised in 2021, DAW® (Digital Artwork), 48 x 32 cm. Installation Shot, Courtesy of The Guardian and Unit London. 2022.
The Silence III is a standout piece from Esther Janssen’s Silence, her first solo show with Unit London. The print is a beautiful example of the artist transforming the banal objectivity of a suburban space into an atmospheric vignette through her innovative use of material, space and form.
Damian Elwes returns to Institut Editions with a special large format and limited-edition version of his newest recreation of Jean Michel-Basquiat's iconic Crosby Street studio - the latest instalment in the artist's ever popular Artist's Studio series. Register now for the drop and be the first to receive the full details of Basquait's Studio VI ahead of its release later this month!
Gif 1: Esther Janssen: The Silence III, 2022. Detail shots. Gif 2: Damian Elwes: Basquiat’s Studio VI, 2022. Detail shots. Courtesy of the Artists and Institut Editions.
Unit London, 3 Hanover Square, Mayfair, London W1S 1HD, United Kingdom, +44 (0) 20 7494 2035
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